407 ETR driving offers continue to help reduce congestion on GTA roads, with 8.4 million trips removed from alternate routes in 2026

PR Newswire
Today at 1:24pm UTC

407 ETR driving offers continue to help reduce congestion on GTA roads, with 8.4 million trips removed from alternate routes in 2026

Canada NewsWire

From January to August 2026, the Company has provided more than $200 million in travel discounts, saving participants an average of over 30 per cent on their monthly bills.

TORONTO, Sept. 17, 2026 /CNW/ -- September marks the return of school drop-offs, commuting routines and busier roads across the region. Through personalized driving offers, 407 ETR is helping customers save money while encouraging travel on sections of the highway with available capacity. In 2026 alone, customers enrolled in offers have taken 8.4 million trips, helping to support mobility across the GTA and reduce pressure on congested alternate routes.

Highway 407 ETR helps customers save time through faster, more reliable travel while supporting a more efficient transportation network across the GTA.

"For many people, September means getting back into the rhythm of work, school and their normal routines," says Jose Espinosa, President & CEO, 407 ETR. "Driving offers are helping more customers experience the time savings and reliability of Highway 407 ETR while making travel more affordable, with participants saving an average of over 30 per cent on their monthly bills."

So far this year, driving offers have delivered more than $200 million in travel discounts to over 540,000 customers, with offers continuing throughout the remainder of 2026. By encouraging travel in sections of Highway 407 ETR with available capacity, the offers help more customers experience the time savings and convenience of the highway.

"When drivers choose Highway 407 ETR over other routes, they help reduce pressure on the broader road network," says Shakir Hussein, Director, Traffic, Pricing & Planning, 407 ETR. "Every workday, driving offers draw approximately 50,000 trips off congested alternate routes. These offers not only help customers get to their destinations faster, but they also help make travel more affordable by reducing the cost per trip."  

The benefits of Highway 407 ETR extend beyond individual trips. According to an economic impact assessment conducted by Steer and commissioned by 407 ETR, a five-day-a-week commuter can save up to 480 hours a year by using Highway 407 ETR, while the average trip saves approximately 25 minutes compared with alternate routes. Faster and more reliable travel also helps connect people to jobs, businesses and key destinations across the region.

Customers who have a My Account can receive personalized driving offers, which may include purchasing a driving pass or receiving free travel after reaching a minimum spend. Customers can log in to My Account online or through the 407 ETR app to view and enrol in their offer. Because offers are communicated by email, customers should regularly check their spam or junk mail folders and add 407 ETR to their safe sender list to help ensure offer notifications are delivered to their inbox. Offer details, eligibility requirements and qualifying travel and spend may vary, and all offers are subject to applicable terms and conditions.

Fast facts:

  • Highway 407 ETR improves access to jobs and key destinations. Using the highway, up to 20 per cent more people can reach certain regional destinations within a 60-minute drive compared with alternate routes.
  • 407 ETR supports Canadian manufacturing and local suppliers, including transponders designed and made in Mississauga for more than 25 years.
  • 407 ETR generates $130 million in annual productivity benefits from improved access to jobs and workers, and $1.2 billion in total socioeconomic benefits each year.1
  • Highway 407 ETR moves more than three million people each week.

About 407 ETR:

Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.

407 International Inc. is the sole shareholder of 407 ETR and is owned by:

  • Cintra Global S.E., a subsidiary of Ferrovial S.A. (48.29%)
  • Canada Pension Plan Investment Board (CPP Investments) and other institutional investors with non-controlling interests (44.20%)
  • Public Sector Pension Investment Board (PSP Investments) (7.51%)

_________________

1 These insights come from an economic impact assessment study conducted by global consultancy Steer, commissioned by 407 ETR.

SOURCE 407 ETR Concession Company Limited